emes agencia creativa is my final project for the Master's in Digital Graphic Design and Front-End Web Development (UX/UI), a full 360º work born from the goal of uniting two disciplines: visual strategy and technical development.
The process began with brand conceptualization: defining emes's personality, values and positioning before designing. From there came the naming, the complete visual identity and an in-house editorial magazine.
Everything was then brought to screen through interactive prototyping in Figma and web development built from scratch in HTML, CSS and JavaScript, with design and code feeding into each other at every step of the process.